Home decoration new trend: Personalized customization becomes a new favorite in the overall home decoration market

I. Industry Overview

Overall home decoration, also known as one-stop decoration or full-package renovation, refers to a decoration company providing comprehensive and integrated home decoration services from design, material procurement, construction to later decoration according to customer needs. This service model aims to simplify the decoration process, reduce the cumbersome tasks for customers during the decoration process, improve decoration efficiency and quality, and meet customers' personalized and high-quality needs for their home environment.

Industry Characteristics

Strong comprehensiveness: Overall home decoration covers multiple aspects such as design, construction, materials, and accessories, requiring companies to have comprehensive resource integration capabilities and project management capabilities.

Personalized customization: With the diversification of consumer aesthetics and needs, overall home decoration is increasingly focusing on personalized design to meet the unique needs of different customers.

One-stop service: Providing a full-process service from design to occupancy, reducing the time cost and effort investment of customers during the decoration process.

Quality assurance: Ensuring that the decoration effect meets customer expectations through unified procurement of high-quality materials and strict control of construction quality.

Intelligent trend: With the popularization of smart homes, the overall home decoration industry is also beginning to integrate intelligent elements to improve the convenience and comfort of home life.

Main Classifications

By service model: It can be divided into traditional overall decoration, Internet overall decoration, and designer-led overall decoration. Traditional overall decoration is mainly based on offline physical stores, while Internet overall decoration relies on Internet platforms for online marketing and services; designer-led overall decoration emphasizes the core position of design in the decoration process.

By style: It can be divided into various styles such as modern simplicity, Nordic style, Chinese classical style, and American pastoral style, meeting the aesthetic preferences of different customers.

By price range: It can be divided into economy type, comfort type, and luxury type to meet the needs of different consumer levels.

II. Market Status
In recent years, the Chinese overall home decoration market has shown rapid development, with the market size continuously expanding. With the improvement of residents' income levels and the change in consumption concepts, more and more consumers are inclined to choose overall home decoration services to enjoy a more convenient, efficient, and high-quality decoration experience. At the same time, competition within the industry is becoming increasingly fierce, and companies are using technological innovation, service upgrades, and brand building to enhance their market competitiveness.

According to the "2024-2030 China Overall Home Decoration Market Competitiveness Analysis and Investment Prospect Research Report" released by Bosidata: The size of China's overall home decoration market has maintained steady growth in the past few years. In 2020, affected by the COVID-19 epidemic, the market growth rate slowed down, but with the effective control of the epidemic and the gradual economic recovery, the market quickly rebounded. It is expected that by 2025, the size of China's overall home decoration market will reach 37,817 billion yuan, with a compound annual growth rate remaining at a high level.

From the market trend, the overall home decoration industry is gradually developing towards standardization, intelligence, and green development. In terms of standardization, with the intensification of industry competition and the diversification of consumer needs, enterprises are beginning to pay attention to the standardization of service processes and the controllability of decoration quality; in terms of intelligence, the popularization and application of smart home products have brought new growth points to the overall home decoration industry; in terms of green development, the improvement of environmental awareness has prompted enterprises to pay more attention to the use of environmentally friendly materials and energy-saving and emission-reduction technologies.