How can high-end custom furniture brand stores open up the market? Here are a few points to note.
Publish Time:
2019-03-08
As more and more home decoration consumers have higher quality requirements for home space design and yearn to showcase their unique aesthetic personality in their home space, the emergence of high-end whole-house customization brands has brought new choices to home space.
As more and more home furnishing consumers demand higher quality in home space design and yearn to showcase their unique aesthetic personality in their home space, the emergence of high-end whole-house customization brands has brought new choices to home space.
Investors with discerning eyes intend to enter the high-end whole-house customization industry and want to open a high-end whole-house customization franchise store, but they dare not easily start due to insufficient business experience. After joining a high-end custom home brand, how can one make a successful market debut and achieve sustainable long-term operation? Let's introduce it from four perspectives below:
I. High-end Home Furnishing Brand: Product Quality Must Be Excellent
When users choose whole-house customized products, the first thing to consider is product quality.
Currently, many customized home furnishing brands on the market have the following problems: the speed of product development and updates is slow, unable to keep up with the market; the appearance of the products is good-looking, but the quality cannot be guaranteed; new products are in high demand, but the factory's production capacity is insufficient.
Products are the foundation of a brand's existence, and product research and development capabilities are one of the weapons a brand uses to face industry competition. Therefore, when choosing a franchise brand, franchisees should focus on the brand's product research and development, product quality, and other aspects.
II. High-end Home Furnishing Brand: Store Image Must Be High-end
Store image is the source of consumers' first impression of the brand store.
Before opening a high-end custom home furnishing store, it is necessary to ensure that the store image conforms to the brand's tonality, leaning towards a simple and atmospheric style. In this regard, high-end home furnishing brands will conduct comprehensive planning for store design and provide certain subsidy support.
Adopting a unified showroom appearance standard design, coordinating the image of terminal stores, and outputting a brand store with extremely strong overall tonality.
III. High-end Home Furnishing Brand: Team Building Must Be Stable
During the preparation period of the whole-house customization franchise store, the brand will conduct systematic training for the dealer's store operation team, including store guides, designers, and installation personnel.
IV. High-end Home Furnishing Brand: Continuous Output of Brand Image
To do a good job in a high-end custom furniture brand store, the brand image conveyed to users is very important. To this end, the brand builds its own platform to integrate online and offline resources, including offline resources such as outdoor large screens, high-speed rail airports, and online resources such as Douyin, Xiaohongshu, and video accounts, to achieve high-traffic brand exposure.
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