Whole-home customization: A new home solution


Publish Time:

2023-08-24

“Home Furnishing” encompasses two alliance models: vertical and horizontal. Vertical alliances refer to the collaboration between home decoration companies and manufacturers. This model involves customizing finished materials such as wires, lumber, and paint during the decoration process. In addition, decoration companies may choose to build their own factories for independent research and development and production, thereby achieving systematic and large-scale development in all aspects from design and production to construction.

“Integrated Home Furnishing” encompasses two alliance models: vertical and horizontal. Vertical alliances refer to collaborations between home decoration companies and manufacturers, involving the customization of finished materials such as wires, lumber, and paint during the renovation process. Additionally, decoration companies may choose to build their own factories for independent R&D and production, achieving systematic and large-scale development across design, production, and construction. Alternatively, manufacturers with integrated home furnishing capabilities may provide products and services directly to homeowners through exclusive regional agents.

Horizontal alliances, on the other hand, focus on the integration of home-related industries by decoration companies, including furniture, home appliances, decorative materials, ornaments, gardening, and housekeeping. This model aims to transform decoration companies from solely providing renovation services to becoming comprehensive home product providers, offering consumers a complete one-stop service through resource integration.

The Role of Designers in “Integrated Home Furnishing”
In “Integrated Home Furnishing” solutions, the role of designers becomes particularly crucial. They are not only required to communicate extensively with homeowners before consultation to determine the overall home style, including appliances and furniture, but also to provide comprehensive home furnishing and usage plans after renovation to ensure the style consistency and perfect presentation of the living space. This model effectively avoids the mismatch between design style and later furniture and appliances that is common in traditional renovations.

The Rise of Customized Home Furnishings
Customized home furnishings, an innovative concept, are gradually changing the traditional production model of the furniture industry. It is consumer-centric, treating each customer as a unique individual, allowing them to design furniture according to their personal preferences and needs. Furniture companies then carefully manufacture exclusive pieces that meet consumer expectations.

Many consumers, with their deep understanding of their home layouts and spatial arrangements, cleverly integrate their personal needs to design furniture that is both practical and aesthetically pleasing. They bring meticulously drawn blueprints to the market, seeking processing companies that can meet their customization needs. This demand has driven the birth and development of customized home furnishing companies, which are committed to breaking production bottlenecks in customized furniture, meeting customers' personalized needs, and promoting the healthy development of the entire industry.

Mass customization, as an emerging production model, has been widely acclaimed in the manufacturing industry at home and abroad in recent years. Combining low cost and agile operation characteristics, it can quickly respond to the needs of individual customers while maintaining the dual advantages of customized and mass production. Many companies have successfully gained significant competitive advantages by implementing mass customization strategies. When customers can purchase their truly desired products at a reasonable price, they naturally expect to be able to customize other products as well.

Furniture, as an important durable consumer good, not only carries material functions but also reflects the spiritual pursuits of consumers. When purchasing furniture, people often hope to showcase their unique personalities. Therefore, the emergence of customized home furnishings undoubtedly meets this need, allowing every consumer to own furniture that truly belongs to them.

The Rise of Integrated Home Furnishing Customization
Integrated home furnishing customization, as a significant achievement in the industrialization of home decoration, demonstrates many significant advantages compared to traditional home decoration models. First, in traditional home decoration, design often precedes other aspects, but subsequent work is often difficult to fully match design expectations. Integrated home furnishing customization, however, can achieve harmony between material selection, decoration, and the overall home style.
Secondly, consumers who choose integrated home furnishing can entrust the company with all the cumbersome tasks of design, construction, material selection, and accessories, saving time and effort. In addition, this model can effectively alleviate pollution problems during renovation, reduce noise and dust at the construction site, and clarify responsibility.

Furthermore, home decoration companies can obtain higher value-for-money quality products through large-scale procurement of building materials, bringing more savings to consumers. With the implementation of the central government's "National Six Articles" policy, small-sized houses will become mainstream, and the demand for exquisitely decorated houses will also increase significantly. This undoubtedly brings huge business opportunities to decoration companies, but also faces the challenge of industry reshuffling. Therefore, integrated home furnishing customization has an absolute advantage in terms of cost-effectiveness and is expected to become the mainstream model in the future decoration industry.

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